Woodland Wales

By creating Woodland Wales website, the task was to engage and excite a wide-ranging audience that includes the general public, environmental groups, landowners and Forestry sector. The tone of voice was consistent throughout but all positioning was tailored according to the needs of each audience. As a result, a high level of engagement was created and strong positive sentiment.

Having defined the brand personality and brand values, the result was a carefully designed website, make content accessible and delivering seamless user experience.